Prioritizing your product roadmap can be a daunting task, especially when feature ideas and requests stack up. The best way to decide what to build next is to listen closely to your customers. Their feedback reveals not only what they want, but also what blocks them from getting value from your product.
Start by capturing feedback at key moments in the user journey: after onboarding, during feature use, and at cancellation. Organize the feedback into themes—common issues, desired features, or pain points. Then rank these themes by impact and effort. Consider factors like frequency of requests, customer segment (new vs. paying), and alignment with your company’s vision.
Tools like Feedi simplify this process. With contextual prompts and AI summarization, you can collect actionable feedback without relying on long surveys. Feedi helps identify the most common requests and sentiment trends so you can make data-driven decisions. By grounding your roadmap in real user needs, you build features that delight customers and drive growth.